Putting creativity at the heart of European Recovery Fight

Italian Language

The event is aimed to be a meeting between Local, National and European policy makers and stakeholders. They will discuss about the role of Cultural and Creative Industries in the political agendas 2021-2027, the challenges for cultural and creative entrepreneurship, and the support of Recovery Fund to the sector.

The starting point is the question: “Why the creative industry has to be taken seriously?”. We want to encourage the discussion not only on the vision and the role of CCIs, but also on priorities and tools which could really turn culture and creativity into a productive and competitive driver.

The topics to discuss are: 

• how to overcome the structural weakness increased by the current emergency
• how to enhance the hybridization of creative, technological, and industrial skills in the “made in Italy” sector
• what is the role of digitalization in the development of the creative and cultural sector
• how to develop the market of cultural and creative products and services
• what is the role of cities and cultural institutions

Francesca Imperiale

Aldo Patruno

Gian Paolo Manzella

Valentina Montalto

Vincenzo Bellini

Domenico Sturabotti

Giorgia Boldrini

Laura Moro

Culture is business: growth hacking applied to CCIs

Italian Language

The challenge of innovation for planning ability and growth of the cultural sector in Puglia is presented by means of successful case histories, where the intersection between ROI and SROI has brought an economic and social value.

Closed session: max 30 participants

Lara D’Argento

Is Technology renewed by creativity or is creativity animated by Technology?

Italian Language

The workshop intends to expand the participants’ technical, artistic, and expressive knowledge, as well as discussing the multidisciplinary aspects of modern immersive communication. It will do it by taking advantage of the multiple opportunities offered by the most innovative technologies applied in the field of dance and performing arts.

Closed session: max 30 participants

Fausto D'Elia

Luisa Mancarella

What is a brand and why is branding important?

Italian Language

This workshop offers an overview of the opportunities for cultural and creative industries derived from adopting a strategic approach for creative planning in such sectors as communication, marketing and digital marketing. It will provide the golden rules for an effective branding, describe the models of brand architecture, and highlight the assets of an integrated management of the communicative elements of branding.

Closed session: max 30 participants

Mario Vaglio

Do the right thing: virtuous examples of creative and sustainable business

Italian Language

SPINE BOOKSTORE srls ft TERRE DI MEZZO EDITORE

The workshop aims to focus on such themes as ethical consumption and sustainable lifestyles, being necessary approaches for circular and participatory economy. In particular, a model of virtuous, sustainable, scalable, replicable economy will be fostered starting from creative sectors such as publishing, handicraft, and design for the development of market economies and and sustainable lifestyles in the different territories.

Closed session: max 30 participants

Piero Magri

Public and private support to ecosystems of innovative and creative SMEs and internationalization.

Italian Language

The public sector can play a key role helping the ecosystem as a whole through support programmes. Support is not necessarily fiscal and financial but can also be offered through a series of programmes aimed at enhancing the context in which companies work, thus facilitating their success and growth.

Closed session: max 30 participants

Gianluca Galletto

Manuel Toscano